In this Internet-driven age, most daily activities are online, from shopping to listening to music, reading newspapers, and more. Not far behind are online auction fundraisers that are reaping the benefits of the online environment. This is more so as traditional auctions held in closed venues with people crammed together have been temporarily disallowed due to the Covid-19 restrictions of lockdowns and social distancing.
How do these online auction fundraisers work in
comparison with their traditional counterparts?
The first point of difference is that there is no need to
hire venues or an auctioneer as the online version is conducted by websites
using specialized software for this purpose. The items for sale do not have to
be transported anywhere as in physical auctions as the photographs of the items
only are displayed on the website. Both these factors lead to substantial
savings and add to the profits of the auction organizers.
Online auction fundraisers are fully-managed events with a minimum of preparatory
work of the organizers. The websites register the participants for the auction,
display the photographs on the site, often multiple ones for an item, conduct
the bidding process, and at the end declare the winners. Payment gateways are
offered on-site, making the running of the auction a smooth and seamless affair
from the start to finish.
Another critical factor is that organizers do not have to
make elaborate marketing efforts to make an auction a great success. Online
auction fundraisers websites have embedded features that help in the
promotion of the auction like running email campaigns and creating a buzz on
various social media platforms.
Online auction fundraisers are therefore not only cost-effective but also very
efficient too.
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